Business of Art Workshop Series
Basic Branding & Marketing for Artists presented by the Center for Cultural Innovation
Facilitated by Katrina Frye
THUR APR 25 // 12noon – 1:30pm // LA Law Library (301 W 1st St, L.A. 90012)
Before you make decisions, collaborate, sign contracts, release content have you thought, How does this align with my brand? In this workshop, participants will learn to develop a personal brand, focus on simple marketing, and find a system that works for them. We would love to see all levels and stages of artist professionals join us for this 90-minute interactive session
After years of sitting behind the desk, seeing other’s ideas through, ensuring someone else’s business was operational, Katrina Frye decided to use her expertise with the one community she is most passionate about – ARTISTS. While earning her bachelor’s degree in Visual Arts she quickly saw a lack of understanding and training on how an artist goes from the studio into the gallery. Katrina began to explore this gap of information and headed back to school to receive her master’s in Arts Management from the Drucker School of Business. Now with ten years of arts management experience Katrina is uniquely positioned to share her findings through Mischief Managed, a company that works to develop independent artists into thriving business professionals. Founded in 2016, Mischief Managed has supported over 100 artists around the nation to achieve their dreams. (www.MischiefManaged.info)
Our LA Voices Workshops:
Monday, April 22, 2019 — Friday, April 26, 2019
As part of Grand Park’s Our LA Voices, Grand Park will offer free workshops on creative practice, as well as the business side of making art in L.A. Topics range from street dance activism and acting, to intellectual property and copyright protection, marketing, entrepreneurship skills and fundraising.
These workshops are free and open to all. Please pre-register for the workshop via the link below.
Parking validation will be provided for workshop attendees for LOT 10 only. Parking Lot 10 is located on N. Broadway between First Street + Temple Street. Parking lot address is 145 N. Broadway, with entrances on Broadway and on Hill St.
Information subject to change.
METRO RED or PURPLE LINE TO CIVIC CENTER/GRAND PARK STATION, GOLD LINE TO LITTLE TOKYO/ARTS DISTRICT STATION
Grand Park is an LA County park powered byThe Music Center.